DANGEROUS MEN ARE NECESSARY: The best of men are multifaceted, freethinkers, who are able to embody the whole cocktail of what it means to be human in the 21st century - from the ability to thrive in hard times, revel in their artistry, ‘fight’ when necessary and live a life of principle. 

LUXURY IS INSTINCTUAL: Luxury is instinctual and you know when you feel it - it’s no longer anchored in price exclusivity - luxury is value oriented - a direct line between quality and a price rooted in reality. 

ALL THE WAY: If we’re going to try we go all the way, otherwise don’t even start - there is no middle ground - the only corners we cut are on our fabric. 

NAPLES ITALY: The absolute best tailors and fabricators in the world are bred in Napoli Italy, the city born out of destruction. They are highly guarded, learn time-honored techniques and everything is done with the utmost integrity.