We live in a world of fake media, fake food, fake people with fake values spouting fake ideologies. And in fashion, especially, it’s no different. We have boys posing as men in fake luxury, made out of forged materials, falsely calling it high-calibre, at phoney prices which aren’t remotely anchored in actuality. In the quest for authenticity masked as vanity we have replaced substance and honesty for double taps and cheap virality. 

Introducing, Leone Napoli. A sartorial streetwear brand, focusing on bringing extraordinary value back to luxury menswear. We are coupling the best of time-honoured Italian fabricated quality, at price points rooted in reality, and backed by a guaranteed grade of superiority.

Because when you dress the ‘Lions of Society’ everything must be done and dawned with vicious integrity.